Jay Durias is the frontman of the Southborder, a pop and R&B band that traces its roots from Cebu. He is a composer, singer, arranger, songwriter, and arranger. Jay’s band, Southborder, came into national prominence in 1996 when they launched their first self-titled album, which included a Jimmy Antiporda song entitled “May Pag-Ibig Pa Kaya.” They interpreted the song in the Metro Manila Pop Music Festival earlier that year. Their song “Kahit Kailan” was awarded 1996 Song of the Year by various radio stations. This gave them their first big hit.
Before the end of 1997, the music of South Border was recognized by friends in the industry, especially when they bagged the most number of trophies at the 10th Awit Awards. Included in their awards are the Best Performance by a New Duo or Group, Album of the Year, Song of the Year and Best Produced Record of the Year for their hit song, “Kahit Kailan.” By the end of 1997, their debut album has gone triple platinum, and South Border was a certified star band.
However, in the midst of a flourishing career, South Border found itself in the eye of a storm, which called for a conspicuous change in their lineup. Luke Mejares replaced Brix Ferraris on lead vocals when he left the band. They doubled their efforts and were able to produce better albums. After a couple of years, the band experienced another change in their lineup when their vocalist, Luke Mejares, left the band. However, the band scored a major win when they got not one, but two astonishing vocal talents in Vince Alaras and Duncan Ramos. With their two new vocalists, Southborder produced the hits “Rainbow” and the Mulawin’s theme song “Ikaw Nga.” Edgier and danceable R&B hits like “The Show” and “Brown Hand Smash” also proved to be a gigantic commercial success for the band.
In August 2007, the band officially announced the departure of its two vocalist, Duncan Ramos and Vince Alaras. The band reportedly claimed that the two want to pursue solo careers in the future. Durias then took responsibility over most of the lead vocals. In January 2008 the band began performing with their new guitarist Pido (singing lead in some songs) and "special guest" Luke Mejares.
Jay also had his solo album dubbed “Songs I Grew Up With.” recently released in 2007. It was produced under new label Open Mic Records. This album boasts of a lot of attitude, beautifully re-arranged tunes and solid, powerful vocal varieties. The album can be considered a journey of sorts from the days when Jay was still searching for his place in Davao up to the time when South Border started to hit gold with one hit song after another.